When balance is restored,
true beauty begins

#FINDYOURBALANCE

Sulwhasoo as a holistic beauty brand pursues harmony and balance between body and mind, inside and out to deliver perfect, unwavering beauty.

Balance exists in every aspect of life-between the family life at home and a career out in the world, relationships with people around oneself, and healthy body and mind.

THe utmost beauty presents itself, when life's many priorities are kept in PERFECT BALANCE.

Restore skin's balance for
unparalleled radiance

FIRST CARE ACTIVATING
SERUM EX

First Care Activating Serum EX, a boosting serum to be applied as the first step of your skincare routine. It helps to moisturizes dehydrated skin and restore skin's balance to achieve ultimate radiance.

User satisfaction survey:

First Care Activating Serum EX

absorbs fast into the skin without feeling sticky
95%
leave a moisture-rich refreshing finish
97%
makes the skin feel comfortable, ready for subsequent products
97%

Sulwhasoo's heritage ingredient and unique formula

JAUM BALANCING
COMPLEX

Based on five precious ingredients — namely Peony, Sacred lotus, Solomon's seal, White lily and Rehmannia, that are carefully selected from 3,000 herbs identified from the traditional medicine classics.

JAUM Balancing Complex replenishes the yin deficiency and restores skin balance, leaving the skin smooth and hydrated and brings the skin's nutrition, vitality, clarity, resilience and regeneration back into balance

Experience its intensive effect in a single mask!

FIRST CARE

ACTIVATING MASK New


Infused with active ingredients of First Care Activating Serum EX, the micro net radiance sheet sits on the face gently and comfortably, allowing active ingredients to penetrate deeper layers of the skin with a smooth, moisturizing finish.

Use 1-2 times a week either in the morning or in the evening.

#FINDYOURBALANCE Diary

For well balanced beauty and health.
Get useful beauty and health tips that complement your lifestyle!