BEAUTY FROM YOUR CULTURE
BEAUTY FROM YOUR CULTURE is a global campaign of Sulwhasoo, the brand that pursues "culture" as its core value. Now, Sulwhasoo is to expand this value to the rest of the world, to make a better world by promoting the value of inheriting traditional cultures.
Sulwha Cultural Exhibition creates an encounter between tradition and modernity, allowing younger generations to connect with tradition that otherwise feels too distant to them, and facilitates communication between different generations over the past 10 years. In 2017, Sulwhasoo makes a new leap forward with the global CSR Campaign to spread the value of inheritance of traditional culture to the world.
BEAUTY FROM YOUR CULTURE campaign launches in 4 countries - Korea, China, Singapore and Malaysia.
A portion of proceeds from Sulwhasoo CSR campaign BEAUTY FROM YOUR CULTURE will be donated to cultural heritages.